Revplies for Hospitality · Hotels
Google Business Profile Management for Hotels
A practical guide to the categories, services, reviews, website details, and posts that help a hotels business's Google Business Profile get found by guests, Google, and AI.
Categories
Add a category that's relevant to your hotels business, including the closest matching ones, so Google understands exactly what your business does. You can add one primary category and up to nine additional categories on your Google Business Profile.
Below is a list of common hotels categories, though you can also search for the one that best fits your hotels business directly inside your Google Business Profile.
Categories List
Hotel- Motel
- Inn
- Lodge
- Capsule hotel
- Extended stay hotel
- Love hotel
Services
Add the services relevant to your hotels business so Google, AI, and guests all know exactly what kind of stay you provide. This helps Google optimize your profile around the services you offer. If someone searches Google, or asks an AI tool, for a specific service, your profile is more likely to show up if it matches what they're looking for.
Below are some of the services you can mention. Select the ones that match what you actually provide.
- Airport pickup and drop
- Banquet and event hosting
- Business centre
- Concierge service
- Daily housekeeping
- Restaurant and room service
- Room booking
Reviews
Ask your guests to mention the stay they received in their review, along with how it went and any relevant details. This turns reviews into a source of trust for Google and AI, and helps AI recognize whether you excel at a particular service.
They can mention:
The airport pickup and drop was excellent, and the staff made it even better.
I really appreciated the banquet and event hosting during my stay, and I'd book again.
If these keywords are mentioned, then the reviews become an enquiry tool for you.
Local Website
Your local website should include the following details:
- Your name
- Address
- Phone number
- Working hours
Beyond that, it should list all your hotels services and categories, along with some of your posts. Where possible, describe your services in detail, for example:
Airport pickup and drop
Under airport pickup and drop, what exactly does it involve?
Banquet and event hosting
Under banquet and event hosting, what should guests expect?
When all these local details are covered on your website, it becomes far more visible in local search and local SEO results, helping your profile reach more guests who are searching for the stay you offer.
Posts
You should publish a variety of posts on your Google Business Profile covering:
Services
Whatever hotels services you are providing.
FAQs
Common questions guests ask about your stays.
Informative content
Some informative content for guests.
Testimonials
Guest testimonials about their stay.
Offers
Any discounts you're offering on stays.
Events
Details of any seasonal packages or property events.
Covering your content from these different angles makes it more likely that your profile shows up for the right guest searching for you, and strengthens your overall Google Business Profile management and local SEO.
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